Why Focus on Women

Venture Capital is a necessary and vital tool for start-ups that have innovations to bring to market.  VC helps start-ups gain traction in the market by providing investment funds for them to grow.  The number of women who are receiving VC is tiny, however, compared to men.  In the video below, Dr. Farrell, Investoready’s founder,  talks a little about the VC conundrum where so few women raise funding.

Of course men can benefit from Investoready, but Investoready focuses on women in order to close the gap so more women can achieve VC.  There are number of very specific concepts a founder can discuss to improve their odds of raising investment.  Based on science, Dr. Farrell’s team built role-play software that helps women understand what to talk about with VCs.